Senior Digital Marketeer (DPI)

Employee

Apply to join Data protection institute
dpi logo

Data Protection Institute (DPI) is part of Toreon, and is a leading training institute for data protection, data management, and data security professionals. We offer 50 expert-led courses in Dutch, French, and English. Our small yet dynamic team comprises 5 dedicated core members and 30 expert trainers.

At DPI, we foster an open culture that empowers you to define your role in marketing. Prioritizing personal growth and skill development, we provide flexible work arrangements and abundant training opportunities. You have the freedom to carve your niche in marketing at the heart of our approach.

dpi logo

Data Protection Institute (DPI) is part of Toreon, and is a leading training institute for data protection, data management, and data security professionals. We offer 50 expert-led courses in Dutch, French, and English. Our small yet dynamic team comprises 5 dedicated core members and 30 expert trainers.

At DPI, we foster an open culture that empowers you to define your role in marketing. Prioritizing personal growth and skill development, we provide flexible work arrangements and abundant training opportunities. You have the freedom to carve your niche in marketing at the heart of our approach.

About the Challenge

As DPI’s Digital Marketing Expert, you’ll drive the marketing of our training programs, shaping the next generation of cybersecurity and privacy experts in Belgium. You’ll lead our digital marketing efforts, leveraging tech-savvy approaches while collaborating with our team, agency, and tele-sales.

Your responsibilities include planning, crafting, managing execution, and reporting on targeted content-driven campaigns, and organizing engaging events such as the Privacy Café and Cyber Café (complete with our custom privacy and hacker beers).

Your Mission: Boost brand recognition, expand contacts, reduce acquisition costs, and enhance customer value. Your digital marketing prowess will be instrumental in ensuring DPI’s training programs thrive.

Your Tasks:

Drive Actionable Strategy:

  • Translate DPI’s digital marketing and communication strategy into quarterly goals, actionable plans and clear reporting.

Marketing Actions:

  • Organize and manage content marketing campaigns for the next cybersecurity and privacy experts.
  • Synchronize the marketing calendar with DPI’s upcoming training and event schedules.
  • Elevate DPI’s website by implementing impactful SEA and SEO strategies and content enhancements.
  • Create advertisements, blog posts, webinars, newsletters and manage performance marketing (SEA) in collaboration with DPI’s digital marketing agency.

Event Coordination:

  • Coordinate captivating events such as the Privacy Café and Cyber Café to engage our audience.
  • Approximately 6 annually, typically in the evenings.

What’s in it for you?

At DPI, you’ll find a challenging role with significant variation in a vibrant working environment. You’ll enjoy direct communication lines and a hands-on mentality, With the option to work remotely for 3 days a week while collaborating with the team at our Antwerp office. We offer a competitive salary package and a guided training package to elevate your career to the next level, with the opportunity to develop expertise in cutting-edge cybersecurity and data protection concepts.

Requirements

  • Solid Marketing Acumen: Profound knowledge of marketing principles is essential.
  • Exceptional Communication Skills: Excellent communication and interpersonal skills, along with the ability to convey persuasive messages at all levels (both written and oral).
  • Multilingual Proficiency (French, Dutch, and English)
  • Expertise in Event Organization: Skilled in designing, coordinating, and executing engaging events.
  • Digital Proficiency: Hands-on expertise with WordPress site management, HubSpot campaign optimization, Team Leader project tracking, professional-level Canva and Photoshop design work, advanced Microsoft 365 skills including Excel data analysis, and proficient use of website analytics tools (Google Analytics 4, heat mapping) to extract actionable marketing insights and improve conversion rates. 
  • You are committed to continuous professional development, staying updated with the latest digital marketing trends and best practices.
  • You demonstrate accuracy, attention to detail, and excellent time management with the ability to prioritize effectively.
  • You possess a master’s degree in a relevant domain or equivalent experience, must have at least 5 years of experience in a similar role (ideally in B2B professional training market), and the ability to work both independently and collaboratively as a team player.
  • You have a basic understanding of cybersecurity and data protection concepts, with the ability to translate complex technical information into engaging, accessible content for various audience levels.
  • You demonstrate experience creating multimedia educational content that drives engagement and conversions, ideally in highly regulated or technical industries.

Solid Marketing Acumen: Profound knowledge of marketing principles is essential.

Exceptional Communication Skills: Excellent communication and interpersonal skills, along with the ability to convey persuasive messages at all levels (both written and oral).

Multilingual Proficiency (French, Dutch, and English)

Expertise in Event Organization: Skilled in designing, coordinating, and executing engaging events.

Digital Proficiency: Hands-on expertise with WordPress site management, HubSpot campaign optimization, Team Leader project tracking, professional-level Canva and Photoshop design work, advanced Microsoft 365 skills including Excel data analysis, and proficient use of website analytics tools (Google Analytics 4, heat mapping) to extract actionable marketing insights and improve conversion rates. 

You demonstrate accuracy, attention to detail, and excellent time management with the ability to prioritize effectively.

You possess a master’s degree in a relevant domain or equivalent experience, must have at least 5 years of experience in a similar role (ideally in B2B professional training market), and the ability to work both independently and collaboratively as a team player.

You have a basic understanding of cybersecurity and data protection concepts, with the ability to translate complex technical information into engaging, accessible content for various audience levels.

You demonstrate experience creating multimedia educational content that drives engagement and conversions, ideally in highly regulated or technical industries.

apply to join Dpi
Ivo

Inside out

You are people-oriented and enjoy advising others. You can adapt well to any situation and you can motivate others and give them insights. Showing respect for others is important.

In addition, you take responsibility for your own actions and you act correctly. Discretion in handling sensitive information and self-discipline can be seen in the results of your projects. Within your projects, we can see that you are the best in your field. You make efforts to grow your knowledge but also to share knowledge with others.

What to expect

What to expect

Focus on
cybersecurity

We focuses exclusively on cybersecurity and enable organizations to achieve their goals with specialized services and solutions.

Leading in knowledge

As a knowledge-driven company, Toreon and DPI offer top-notch expertise through their globally renowned experts.

High-performance environment

At Toreon and DPI, entrepreneurship drives us forward. We are committed to high performance and personal growth, offering support and continuous learning to keep you ahead.

People-oriented

We prioritize our employees and support their development with flexibility and freedom. We use procedures to encourage rather than hinder progress while creating space for initiative and creativity.

We offer you an attractive salary package with an expansive training budget to help you achieve your goals. Don’t worry if you don’t check off all the requirements for this amazing opportunity. Attitude and culture fit matter just as much. So, let’s chat and bring your unique self.

Apply to join DPI
PlaceholderfotoSophie

Interested but need more information?

Let's talk!

Sophie Couvreur

Talent Manager
recruitment@toreon.com

Let's talk
PlaceholderfotoSophie

Interested but need more information?
Let's talk!

Sophie Couvreur

Talent Manager
recruitment@toreon.com

Let's talk

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